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Cameron launches China joint venture
By Stephen Cremin
Wed, 08 August 2012, 18:35 PM (HKT)
James CAMERON's 3-D technology company Cameron Pace Group (CPG) is forming a joint venture with Tianjin High-Tech Holding Group and Tianjin North Film Group 天津北方電影集團公司. The announcement was made today at the National Museum of China opposite Beijing's Forbidden City.
Cameron | Pace Group China (CPGC) will be headquartered in Binhai High-Tech District in Tianjin, a coastal city city 30 minutes from Beijing by high-speed train. The new company will have access to the "full range of CPG's patented technology and award-winning expertise".
James Cameron, chairman of CPG, said "There's no place where [the transition from 2-D to 3-D] can happen faster and more broadly than right here in China. Our vision is that all entertainment will be in 3-D eventually, and we want to make that happen as quickly as possible."
Organisers also announced the first project of CPGC, Beijing: The Imperial Capital, the opening episode of a 3-D documentary series. It was described as a "big-screen panorama of the ancient city's vicissitudes and its vibrant role in the progress of the Chinese nation."
Cameron called it "an example of the kind of film [CPGC] will make better by bringing our 3-D tools here and training the highly competent crews and film-makers that are already here. We're not going to tell film-makers how to do what they do. We're going to give them tools to make the transition."
Describing China as "the biggest potential market for 3-D in the world", he said "I'm here as a businessman. CPG is not a production company. We're not here to make movies. We're here to make movies better by working with producers here in China."