Cameron launches China joint venture

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Facilities News

James CAMERON's 3-D technology company Cameron Pace Group (CPG) is forming a joint venture with Tianjin High-Tech Holding Group and Tianjin North Film Group 天津北方電影集團公司. The announcement was made today at the National Museum of China opposite Beijing's Forbidden City.

Cameron | Pace Group China (CPGC) will be headquartered in Binhai High-Tech District in Tianjin, a coastal city city 30 minutes from Beijing by high-speed train. The new company will have access to the "full range of CPG's patented technology and award-winning expertise".

James Cameron, chairman of CPG, said "There's no place where [the transition from 2-D to 3-D] can happen faster and more broadly than right here in China. Our vision is that all entertainment will be in 3-D eventually, and we want to make that happen as quickly as possible."

Organisers also announced the first project of CPGC, Beijing: The Imperial Capital, the opening episode of a 3-D documentary series. It was described as a "big-screen panorama of the ancient city's vicissitudes and its vibrant role in the progress of the Chinese nation."

Cameron called it "an example of the kind of film [CPGC] will make better by bringing our 3-D tools here and training the highly competent crews and film-makers that are already here. We're not going to tell film-makers how to do what they do. We're going to give them tools to make the transition."

Describing China as "the biggest potential market for 3-D in the world", he said "I'm here as a businessman. CPG is not a production company. We're not here to make movies. We're here to make movies better by working with producers here in China."

CPG has recently worked on Ang LEE 李安's Life of Pi and Carl RINSCH's 47 Ronin, in addition to James Cameron's own productions, Avatar (2009) and the 3-D update of Titanic (1997).

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