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CCTV hitches with Jiaflix for online video
By Patrick Frater
Thu, 05 July 2012, 12:33 PM (HKT)
M1905, the online video platform owned by China Movie Channel-CCTV6, last week struck supply deals with Paramount Pictures and with Jiaflix Enterprises, a film distributor controlled by former Oscars boss Sid Ganis.
M1905 and Jiaflix have formed an exclusive venture to stream Chinese and international films on a subscription video on demand (SVoD) basis and to show international films on transactional video-on-demand in China.
Jiaflix was named as M1905's exclusive partner for the import of US and European film titles that the platform will offer on new media, internet and mobile devices.
"M1905.com, commonly known as China Movie Web, is SARFT's official internet movie site," said Jiaflix principal Marc Ganis. "This new venture will bring the best that Hollywood has to offer to viewers in China. It represents a great opportunity to enhance cultural cooperation between our two nations."
The site has more than 3 million registered users and claims an average of more than 16 million page views and 4 million unique visitors per day. In June 2012, M1905's mobile television service officially started operations with China Mobile and China Telecom's mobile video service allowing M1905 to provide officially licensed content and VoD services to the more than 100 million 3G mobile subscribers in China.
The agreement with Paramount is a multi-year licensing deal that includes library titles that will be made available for both SVoD and TVoD. M1905 said that the agreement with Paramount is the first under the Jiaflix partnership and will be followed by several others with North American and European content providers.
"New media distribution of films is the future and M1905 is excited to be working with Jiaflix and Paramount Pictures," said M1905's Director and VP, Liang Longfei.
Sid Ganis, who now runs independent production company Out Of The Blue Entertainment, having previously held senior roles at Sony and Paramount, is also honorary chairman of the Wuxi Studio Development and Promotion Committee. Marc Ganis is founder of Chicago based sports business advisory firm Sportscorp. Their partner in Jiaflix is Kenneth Huang, a China based entrepreneur and investor.