Ning Hao's lost film sets December release
No Man Land to exit three-year censorship limbo
US studios and China Film Group resolve standoff
25% revenue share on import films untouched
Chinese pair double punch CJ's Fist
Mega-budget sci-fi picture set as South Korea-China co-prod
Legendary East pacts with China Film
Deal sets up slate of Sino-US co-productions
Tigers set to fly from 2014
Fund, CFG board Woo’s war hero story
China Film adds green screen stage
Huairou facility pumps up CGI capabilities
Chinese operas headed for new stage
China Film, Shanghai FG plan revivals
China Film writes D-Cinema order
500 digital systems ordered
China's quota change heralds reform, competition
Leaders agree improvements to market access
Relativity seeks universality in China
American media company partners to produce local content
Revival has strong but disappointing opening
Political epic crosses RMB100m milestone in first week
China's Revival gets IMAX boost
Epic is second non-English giant screen title
Wood welcomed in China
Festival title finds distributor after cuts
Avatar to be pulled from 2-D screens
Epic will continue to show on more lucrative 3-D screens
China-made giant screen system deployed
By Patrick Frater
Fri, 18 May 2012, 13:59 PM (HKT)
China Film Group Corporation 中國電影集團公司 yesterday announced deployment of its controversial giant screen film exhibition technology into a number of theatres around China.
The technology, now known as China Film Giant Screen (CFGS, 中國巨幕) having previously been called DMAX, has had a trial run in a single Beijing theatre and has now been permanently installed in a cinema in Hefei, Anhui Province. it was developed by state-owned production, distribution and exhibition giant, CFG and China Research Institute of Film Science and Technology.
CFG announced plans to install the CFGS system in 15 sites – including theatres in Shanghai, Guangzhou, and Chengdu – this year. It said that installations may rise to 50 by the end of 2013.
It said that the 20m x 12m screens and high quality audio systems have met with the approval of rights owners and that films including Universal Pictures' Battleship (2012) and 20th Century Fox's Titanic (1997) have been offered to exhibitors.
Despite such endorsements, CFGS remains controversial. It is not clear how much the system involves proprietary technology or whether it will be adopted by private sector theatre operators and exhibitors outside China. The earliest DMAX technology-related patents herald from 2004, decades after IMAX Corporation was founded in 1968.
The announcement yesterday in Cannes made it clear that CFGS is intended to "break the IMAX big screen monopoly". After North America, China is the most successful marketplace in the world for IMAX representing more than one third of box office revenue in 2011.