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Chinese Valentine's Day boosts China box office

Chinese Valentine's Day boosts China box office

By Kevin Ma

Thu, 15 August 2013, 09:20 AM (HKT)

Box Office News

In China, Couples flocked to cinemas for Chinese Valentine's Day on Tuesday, setting a new box office record for the highly competitive day in the releasing calendar.

The total box office for the day was RMB140 million (US$22.9 million), with the performance of Tiny Times 2 小時代 青木時代 (2013), Pacific Rim (2013) and One Night Surprise 一夜驚喜 (2013) increasing 81%, 105% and 156% respectively on Monday numbers.

The highest grossing film on Tuesday was not an obvious romance, but metal-on-scales sci-fi film Pacific Rim with RMB35.1 million (US$5.74 million). It had made RMB543 million (US$88.7 million) after two weeks on release by Tuesday night.

The 2-D Tiny Times had the highest admissions on Chinese Valentine's Day, making RMB34.3 million (US$5.6 million). After six days on release, the youth drama had made RMB222 million (US$36.3 million) by the end of Tuesday.

Eva JIN 金依萌's romantic comedy One Night Surprise was especially popular with audiences, making RMB29.2 million (US$4.77 million) on Tuesday. The FAN Bingbing 范冰冰-starring film has made RMB87 million (US$14.2 million) in five days.

Period drama The Palace 宮 鎖沉香 (2013) also opened strongly on Tuesday, grossing RMB22.8 million (US$3.73 million). It is a thematic continuation of the popular television drama that helped launch Tiny Times' Mini YANG 楊冪.

Dante LAM 林超賢's action-drama Unbeatable 激戰 (2013) also performed at limited preview screenings yesterday. The mixed martial arts drama, which opens tomorrow, made RMB7.22 million (US$1.18 million).

Over the three-day weekend, Tiny Times bested Pacific Rim. The two films made RMB107 million (US$17.5 million) and RMB89.9 million (US$14.7 million), accounting for 35% and 19% of screenings respectively.

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