Bitty biopic of Aung San Suu Kyi is too much hagiography, too little big-screen drama.
| 마이 웨이
Unengaging, nationalist war epic, devoid of genuine emotion or real characters.
Slickly packaged, motorbike action movie that's fast, furious and (thankfully) funny.
Jeong anointed in CJ management reshuffle
Kim sidelined in latest putsch at Korean giant
Yeoh stirred by CJ's Recipe
Korean giant also backs Ratner franchise
Asian buyers busy at EFM
Pickups include teen fantasy, paranormal thriller, spoof horror
My Way on target with buyers
Early Berlin sales news
Local revenues boom for South Korean films
KOFIC data: BO climbs, NEW is No 3 distributor
CJ strikes Netflix deal
Korean films to screen online in US
Local heroes heed the call
An interesting final quarter awaits the South Korean industry
Online smiles for Sunny
Revenue growth points to improving ancillaries outlook
Seoul keeps DMZ project on course
Thriller set up with Transformers producer
CJ backs Cohen for war epic
Picture to be most expensive in Korean movie history
Sunny rises against the machines
Director's cut of Korean drama released today
Sector 7 to launch in digital IMAX
Korean monster movie is 3-D giant screen pioneer
Korea BO shows resilience
First half gain for local films, but Hollywood takes cash prize
Executive shuffles at CJ and Clover
Kim and Mak take new responsibilities
CJ expands Cannes slate by eight
Korean giant readies massive line-up, Cannes event
CJ Entertainment in group reorganisation
New E&M structure sets ambitious growth targets
CJ Japan unveils distribution dozen
Extensive slate underlines ambitions outside Korea
CJ launches direct distribution in Vietnam
By Patrick Frater
Thu, 13 October 2011, 06:36 AM (HKT)
Released last week (7 Oct), motor bike action comedy Quick 퀵 (2011) (pictured) was the first title to be handled under the new arrangement.
It ranked second in the box office behind the re-issued Lion King and ahead of Abduction. Its approximate $40,000 first weekend gross gave Quick a 17% market share. Lion King claimed 22%.
The move follows the acquisition earlier this year of Vietnam's leading cinema chain MegaStar Cineplex in a $74 million deal by CGV, another CJ E&M group company that is Korea's largest theatre chain.
Megastar also distributes selected imported movies and will release Korean titles on behalf of CJ. The two CJ E&M units will sign a master agreement allowing CJ to slot in titles for direct distribution when it suits the company not to license them to third parties.
Rights selling to Vietnam is a thin and uncertain market as the country has very few distributors and audience tastes are concentrated on a limited number of genres compared with more developed markets.
"We had a hard time selling to Vietnam as there are not many buyers. That meant we had to take minimum bids every time we received them," said one CJ source. "Direct distribution therefore offers much more upside."
Romantic comedies and action films seem prime candidates for the new arrangement.
CJ currently handles its own theatrical releases in North America under CJ CGV America Holdings Inc, in Japan through CJ Entertainment Japan ＣＪエンタテインメント・ジャパン (a joint venture with distributor and exhibitor T-Joy Co Ltd ティ・ジョイ) and in China through a venture with business partner Bona Film Group Co Ltd 博納影業集團有限公司. Its year end blockbuster My Way 마이 웨이 (2011) will be handled by CJ America with Well Go USA Inc then picking up home entertainment and TV rights.
CJ is also the largest distributor in South Korea, where it handles a slate that includes its own titles, plus those of Paramount Pictures and Dreamworks Animation and occasional imported acquisition titles, such as the Aung Sang Suu Kyi biopic The Lady (2011) acquired from EuropaCorp.
In the first nine months of this year CJ's 35 releases grossed a combined ￦333 trillion ($284 million) for a 36% share of the Korean distribution market.