Eleven Arts pacts with Edlead


Eleven Arts pacts with Edlead

By Patrick Frater

Tue, 05 June 2012, 07:15 AM (HKT)


Industry News

Japanese-oriented US production and sales company Eleven Arts has formed a strategic relationship with Japan's Edlead group, which spans production, music and special effects.

"The vision behind the Eleven Arts — Edlead strategic alliance is to help both
entities establish a stable income source throughout North America and Asia, while expanding their businesses worldwide," said Eleven Arts boss Ko Mori (pictured).

Edlead was formed last year by Columbia Music executive Isao Nagata and now comprises film production outfit Edlead Japan and well-established effects house A.T-Illusion, which has credits including Babel and Leos Carax's Merde.

Edlead Pictures has partially completed its first film Once Upon A Time In The Far East (aka Mukashi, Mukashi) which it envisages as a trilogy, and is warming up another, Joy You.

Eleven Arts, which produced The Harimaya Bridge and has handled sales on Little Ghostly Adventures of the Tofu Boy and Beach Spike, says that it will benefit from being able to tap into A.T-Illusion's special effects facilities and from Edlead's financial contacts in Japan.

"We look forward to all of our companies making great strides in the industry as a result of this close business relationship," said Edlead CEO Ito Taichi.