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Emperor makes leap into exhibition

Emperor makes leap into exhibition

By Patrick Frater

Wed, 13 March 2013, 15:50 PM (HKT)

Exhibition News

Hong Kong's Emperor Motion Pictures 英皇電影 is to move into the exhibition sector in mainland China following the establishment of a strategic partnership with UA Cinemas.

The first cinema to be opened under the new partnership will be a 12 screen complex in Nanhai VivoCity in Foshan in early 2014. It will be the first five-star luxury cinema in Foshan and seat 1,500.

The pair are examining other sites in Foshan, Dongguan, Shenzhen, Wuhan, Chongqing and Shanghai.

The alliance was described as "in an extension of EMP and UA's collaboration in film distribution," in the Hong Kong distribution sector.

UA, which has its roots in Hong Kong exhibition, has used the Closer Economic Partnership Arrangement between Hong Kong and China to open mainland China cinemas in Shanghai, Wuhan, and Chongqing, operating under the Studio City Cinemas brand. Recently, it opened UA Cinemas in Shenzhen and Guangzhou, Guangdong.

"Emperor Motion Pictures has been extensively recognized for quality productions in recent years. But, a good cinema will make a perfect movie even better," said Albert YEUNG 楊受成, the Chairman of Emperor Group, the parent company of Emperor Motion Pictures.

Emperor has financed film productions including Let the Bullets Fly 讓子彈飛 (2010), The Viral Factor 逆戰 (2012) and CZ12 十二生肖 (2012). As a co-distributor with UA Films, the two companies releasing partnership has handled foreign films including The Hunger Games (2012), Departures おくりびと (2008) and Confessions 告白 (2010).

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