Jeong anointed in CJ management reshuffle

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Executive Shuffle News

South Korea's giant CJ E&M Corp 씨제이이앤엠 주식회사group has shuffled the senior management of its film division — again.

The move sees the domestic and international units of the film operation merged and the recently drafted senior executive JEONG Tae-sung 정태성 put in charge of both.

Under an earlier restructuring last year the previously combined domestic and international divisions were separated

CJ E&M this week also announced the appointment of Kim Gye-hong (김계홍) as head of its broadcasting operations.

The latest reshuffle spells departure for Katherine KIM 김정아 as CEO of film. She was appointed as CJ Entertainment Inc ＣＪ엔터테인먼트's first woman boss in Feb 2009, before the unit was merged into E&M. She is now expected to settle into a consultancy role.

Jeong had been brought in to CJ only a couple of months ago as head of international.

Jeong is an industry veteran whose previous career took him from the early days of the Busan International Film Festival 부산국제영화제's Pusan Promotion Plan through to a senior management role at CJ's arch rival entertainment conglomerate Showbox/Mediaplex Inc 쇼박스 미디어플렉스. He has also been an independent producer with Genesis Pictures Inc Ltd 제네시스픽쳐스 and has executive producer credits including 200 Pounds Beauty 미녀는 괴로워 (2006), The Host 괴물 (2006) and Taegukgi 태극기 휘날리며 (2003).

While CJ remains, by far South Korea's largest movie producer, distributor and exhibitor, Jeong will be pressed to quickly address problems within the company's production and green-lighting structure. In 2011 CJ suffered a succession of flops with the three biggest films it backed – motorbike auctioneer Quick 퀵 (2011), creature action thriller Sector 7 ７광구 (2011) and most costly, the dysfunctional war epic My Way 마이 웨이 (2011), directed by KANG Je-gyu 강제규 | 姜帝圭.

In contrast, 2011 was marked as a year when mid-budget, local films – including CJ's Sunny 써니 (2011) and Silenced 도가니 (2011) — worked well in the Korean market and increased the overall market share for local titles.

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