Online smiles for Sunny
By Patrick Frater
Fri, 23 September 2011, 15:57 PM (HKT)
Sunny was released for download via portals and cloud services on 8 Sep, shortly before the Chuseok public holidays, and achieved ₩700 million ($597,000) after 10 days.
Separately it earned ₩600 million ($511,000) on Korea Telecom's IPTV service. Taken together with revenues from other IPTV outlets, CJ estimates that Sunny earned ₩1.5 billion ($1.28 million) over the Chuseok period and is on course for total ancillary revenues of ₩3 billion ($2.56 million).
In comparison, Cyrano Agency 시라노; 연애조작단 (2010) earned a reported ₩430 million ($370,000) in total online while Detective K: Secret of Virtuous Widow 조선명탐정: 각시투구꽃의 비밀 (2011) earned ₩700 million ($597,000).
Sunny was released on 4 May 2011 and achieved over 7.41 million admissions for a theatrical gross of ₩54.5 billion ($46.5 million). IPTV companies report that many of the viewers were people who had previously seen the film in cinemas, but were re-watching it at home with their family.
The improving online outlook is a boon for the film industry in Korea, which became heavily dependent on theatrical revenues when the video market collapsed and was replaced by a combination of copyright infringing DVDs, peer-to-peer sharing and illegal online providers.
The director's cut of Sunny, theatrically released by CJ E&M in late July, screens at next month's Busan International Film Festival 부산국제영화제.
| 시라노; 연애조작단
Clever rom-com centred on a matchmaking agency has likable characters and is also very well written.
Detective K: Secret of Virtuous Widow
| 조선명탐정: 각시투구꽃의 비밀
Lightly entertaining costume comedy-drama is less successful as a classic whodunit.
A joyous comedy-drama of female friendship, with excellent ensemble work and lots of retro nostalgia.
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