Secretly begins Greatly

Secretly begins Greatly

By Patrick Frater

Mon, 10 June 2013, 12:55 PM (HKT)

Box Office News

Local film Secretly Greatly 은밀하게 위대하게 (2013) has taken the South Korean box office by storm, breaking opening day records and clocking up ₩24.6 million (US$22.4 million) weekend in five days.

The film opened on Wed 5 June with 498,000 admissions (a record for a domestic title, but behind the absolute record held by Transformers: Dark of the Moon (2011)) and powered past one million admissions the following day.

It closed the weekend with 3.49 million admissions boosted by South Korea's Memorial Day holiday with many workers taking Friday off as an additional vacation day.

Adapted from an online comic, the action-comedy-drama stars KIM Su-hyeon 김수현 | 金秀賢, PARK Gi-ung 박기웅 | 朴基雄 and LEE Hyeon-u 이현우 | 李玹雨 as three North Korean spies who infiltrate South Korea as a village idiot, a school student and a rock musician.

It is the second feature by Bedevilled 김복남 살인사건의 전말 (2009) director JANG Cheol-soo 장철수 | 張哲秀, a former assistant director of KIM Ki-duk 김기덕 | 金基德.

The performance of Secretly Greatly restores a degree of balance to the local box office, after May was one of the weakest months in three years for local films. Iron Man 3 (2013), released at the end of April, has managed almost 9 million ticket sales.

Distributor Showbox/Mediaplex Inc 쇼박스 미디어플렉스 confirmed that Secretly Greatly had been released on 1,326 screens and had accounted for some 70% of the market over the prolonged weekend. However, strong previews of Man of Steel (2013) on Sunday, suggest another huge Hollywood performer this week.

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