Shaw opens JCube multiplex
By Patrick Frater
Mon, 02 April 2012, 06:59 AM (HKT)
Shaw Theatres Pte Ltd, one of three multiplex rivals in crowded Singapore, will open a new complex this week.
Shaw's new JCube, in the Jurong district, will open on Thursday (5 Apr 2012) housing seven screens, including the city-state's second IMAX theatre.
"We did not expect to introduce another digital IMAX theatre so quickly, but the success of Lido's IMAX theatre convinced us to accelerate our plans. Hence the opening of our second theatre within 11 months of our first foray," said Mark SHAW, executive vice president of operations, Shaw Theatres. The Lido, which reopened in May, has seen box office takings grow by some 50% in its first 6 months of operation.
Shaw says it has seen a 35% increase in overall box office takings and expects the JCube to increase its revenue by a further 15% over the next two years. It is also readying another multiplex at Waterway Point in Punggol, which is slated for completion in 2014 and will house Singapore's third digital IMAX theatre.
Including JCube, Shaw currently owns six multiplexes. It also operates a seventh, Century Cineplex, which is privately owned.