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South Korean thrillers take 90% market share

South Korean thrillers take 90% market share

By Stephen Cremin

Thu, 22 August 2013, 13:05 PM (HKT)

Box Office News

The market share of South Korean films was above 90% for the third day in a row yesterday, as four local thrillers captured domestic audiences. The market share over the weekend was 89.1%.

BONG Joon-ho 봉준호 | 奉俊昊's Snowpiercer 설국열차 (2013) has now secured 8.4 million admissions, for a current gross of ₩60.3 billion (US$53.6 million). The Terror Live 더 테러 라이브 (2013), another high-tension thriller set in a confined space — in a radio station instead of a speeding train — reached 5.2 million admissions yesterday for a current gross of ₩37.1 billion (US$33.0 million) yesterday.

The number one film this past week is Hide and Seek 숨바꼭질 (2013), the feature debut of HUH Jung 허정, which has made ₩19.9 billion (US$17.7 million) on 2.8 million admissions. The thriller set in an apartment complex is ahead of another new release, The Flu 감기 (2013) (pictured). The disaster movie, in which an airborne virus threatens Seoul, has made ₩15.4 billion (US$13.7 million) in seven days.

As of yesterday, South Korean films accounted for 81.7 million admissions in 2013. One year ago, local films had secured 66.9 million admissions in the same time period. That represents a year-on-year growth of 22% in 2013. By the end of 2012, local films represented 115 million admissions out of the 195 million total, crossing 100 million admissions for the first time.

The market share of local films was 56.4% in the first half of 2013, up from 53.5% in the first half of 2012.

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