Recent News Stories

  1. China stampedes over Golden Horse Awards
  2. Jimmy Heung (1950-2014)
  3. Bona and Youku Tudou report higher Q3 revenue
  4. Penguins of Madagascar second-placed in China
  5. Alibaba and Tencent sign Huayi strategic alliance
  6. Miike's Gods tops Japan box office
  7. Takakura Ken (1931-2014)
  8. Violator wins Best Picture at Cinema One
  9. Interstellar stays atop South Korea box office
  10. Hill of Freedom tops South Korea critics award
  11. To Singapore With Love appeal rejected
  12. Hubert Bals announces autumn 2014 projects
  13. Taiwan loosens restrictions on Mainland films
  14. Johnnie To breaks hearts on Singles' Day
  15. Turtles all the way down in China
  16. Beauty and the Beast, Twilight top Japan B.O.
  17. Golden Horse fixes project jury
  18. Doze Niu found guilty in Paradise case
  19. Sedic International fined for hiding income
  20. Interstellar lifts off to top South Korea b.o.
  21. Kitano Takeshi returns with yakuza comedy
  22. Jay Chou to join cast of Now You See Me 2
  23. Haemoo wins Best Narrative Feature in Hawaii
  24. Lee Lieh's 1 Production to enter securities market
  25. Expendables 3 tops Japan box office
  26. Ninja Turtles reboot tops China box office
  27. Li Li appointed new Galloping Horse CEO
  28. Yamazaki Takashi on Parasyte's global potential
  29. My Dictator opens third-placed in South Korea
  30. Galloping Horse CEO in shares feud
  31. Heaven Knows What takes Tokyo Grand Prix
  32. Leviathan leads APSA nominees
  33. Studios, female protagonists and embezzlement
  34. Close Range Love tops 3rd week at Japan B.O.
  35. Lucy explodes at China box office
  36. Edmund Yeo on the evolution of Malaysian cinema
  37. Kitano receives Samurai Award at Tokyo Fest
  38. Gone Girl leads South Korea B.O.
  39. 12 Citizens, Haider win Rome awards
  40. Cambodia Rising

Star says OK to new movie channel


Star says OK to new movie channel

By Patrick Frater

Thu, 03 May 2012, 09:05 AM (HKT)


Ancillary News

News Corp's STAR TV group is to launch a second Hindi-language film channel in India from this weekend (6 May 2012).

The new channel, Movies OK is targeted as a family-oriented channel and is the second network to drop the Star brand in favour of OK. Star will continue to operate STAR Gold.

"The clear cut differentiation will be the way one treat's content and Movies Ok will be packaged differently from Star Gold. We have a library of over 1,000 movies. A typical operator of a movie channel needs at least 250 movies to run it," said Hemal Jhaveri, GM of STAR Gold, who moves over to head the new channel. "Specialisation is the way forward for the Hindi movie channels."

The sector is very competitive as India has some 15 movie channels, but their combined share of the market continues to creep upwards.


Sign up with your email address for our free weekly newsletter: