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Tiny is huge in China

Tiny is huge in China

By Kevin Ma

Mon, 01 July 2013, 16:20 PM (HKT)

Box Office News

Tiny Times 1 小時代 (2013) had one of the best opening weekends of the year in China, taking RMB181 million (US$30.8 million) in three days.

After four days in cinemas (including nationwide previews on the evening before its release), novelist GUO Jingming 郭敬明's directorial debut starring Mini YANG 楊冪 and Amber KUO 郭采潔 has made RMB257 million (US$42.0 million).

Although it did not match the RMB298 million (US$47.2 million) four-day opening of 3-D Painted Skin: The Resurrection 畫皮Ⅱ (2012), the 2-D youth drama has sold significantly more tickets with approximately 8 million admissions.

Tiny's box office performance is now neck-and-neck with record-breaking comedy Lost in Thailand 人再囧途之泰囧 (2012), which made RMB300 million in its first five days in December last year. Thailand ended its run with RMB1.25 billion.

With Tiny Times accounting for more than 45% of screenings nationwide, action films Man of Steel (2013) and Badges of Fury 不二神探 (2013) saw significant drops in their second weekend numbers.

Steel made RMB61.6 million (US$10.0 million) for an 11-day total of RMB290 million (US$47.2 million). Badges broke the RMB200 million mark on Sunday for a 10-day total of RMB204 million (US$33.3 million).

On Sunday, Steel actually surpassed Tiny in average admissions per screening, suggesting a strong hold for the new Superman franchise until other Hollywood films open in cinemas this month.

Also on release, animation Happy Heroes 開心超人 (2013), occupying approximately 7% of all screenings, made RMB12.8 million (US$2.09 million) in three days for distributor Beijing Galloping Horse Group 北京小馬奔騰集團.

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