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Tiny Times sets China opening day record

Tiny Times sets China opening day record

By Kevin Ma

Fri, 28 June 2013, 23:35 PM (HKT)

Box Office News

GUO Jingming 郭敬明's adaptation of his own novel Tiny Times 1 小時代 (2013) has set the record for the highest opening day box office for a 2-D film in China.

Including early screenings on Tuesday night, the film made RMB73 million (US$11.88 million) on Wednesday 27 June, according to a post by ZHANG Zhao 張昭, president of distributor Le Vision Pictures (Beijing) Co Ltd 樂視影業(北京)有限公司 on his Weibo microblog. Other estimates put that number as high as RMB77.4 million.

Guo has a huge fan base in China among females under 20-years-old. With schools currently on summer holiday, Tiny Times — about the friendship between four young women in Shanghai as they enter the world of work and relationships — is expected to perform strongly even on weekdays.

On Weibo, Huayi Brothers Media Corporation 華誼兄弟傳媒股份有限公司' James WANG 王中磊 praised the film for creating a new genre of "fan movies" and congratulated Guo for creating the China equivalent of Twilight, while China Film Group Corporation 中國電影集團公司' ZHANG Qiang 張強 wrote that Tiny Times will make a great case study for targeting films at specific demographics.

Tiny Times has also drawn fierce criticism.

Screenwriter and film critic CHENG Qingsong 程青松 wrote that "Tiny Times and Switch 天機 富春山居圖 (2013) have brought Chinese cinema into the worse of times." In a China Daily editorial, Raymond ZHOU 周黎明 declared the glamorous lifestyle depicted in the film as the product of "sickening greed". Screenwriter NING Caishen 寧財神 acknowledged that the film was not made for someone his age.

The second Tiny Times movie is scheduled for release later this year. There are four books in Guo's original series.

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