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Transformers breaks records in Greater China

Transformers breaks records in Greater China

By Kevin Ma

Sat, 28 June 2014, 21:55 PM (HKT)

Box Office News

Transformers: Age of Extinction has set new opening day records across the Greater China region.

In China, the Michael BAY film made RMB166 million (US$26.7 million) from approximately 4.05 million admissions on Friday, breaking the RMB105 million (US$16.9 million) record previously set this year by The Monkey King 西遊記之大鬧天宮 for the biggest opening day gross of all-time. It also made an additional RMB20.1 million (US$3.23 million) from midnight shows, breaking the previous record set by Transformers: Dark of the Moon (2011).

Released only in 3-D and IMAX 3-D, the sci-fi film accounted for approximately 57% of all screenings nationwide. It has made a total of RMB187 million (US$30 million).

Opening six hours earlier at 6pm, DENG Chao 鄧超 and YU Baimei 俞白眉's The Breakup Guru 分手大師 made RMB19.3 million (US$3.11 million) from approximately 604,000 admissions on Thursday night and RMB37.5 million (US$6.03 million) from approximately 1.14 million admissions on Friday. The Beijing Enlight Pictures Co Ltd 北京光線影業有限公司 release accounted for approximately 28.5% of all screenings on opening day.

At a forum earlier this week, State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) 國家新聞出版廣電總局's director general ZHANG Hongsen 張宏森 urged cinemas to resist the urge to give the Transformers sequel 100% of all screenings and give "appropriate support" to Breakup Guru and other domestic films.

According to Hong Kong's Motion Picture Industry Association Ltd (MPIA) 香港電影協會, the new Transformers opened with HK$7.86 million (US$1.01 million) on Thursday, setting a new record for the best non-holiday opening day gross.

The 40-minute finale of the US$165 million film – an official USA-China co-production — is set in Hong Kong, though portions of that section was shot on a set built in Detroit and Chongqing's Wulong Karst. Several scenes are also set in China.

In 2011, Transformers: Dark of the Moon made HK$39.4 million (US$5.08 million) from 166 screens over a four-day holiday weekend. It made a total HK$84.7 million (US$10.9 million) during its theatrical run.

In Taiwan, Universal Pictures Taiwan 美商環球影片公司台灣分公司 claimed that the Transformers sequel set a new opening day record on Thursday, taking NT$42 million (US$1.41 million) nationwide. The distributor claimed that it set a new record in Taiwan for the number of screenings for a film on a single day with over 2,000 screenings on 350 screens in 76 locations nationwide.

UIP told local media that it expects the film to break NT$100 million (US$3.35 million) nationwide within just two days.

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