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UTV creates SVoD channel
By Patrick Frater
Fri, 22 June 2012, 07:00 AM (HKT)
UTV Motion Pictures and satellite broadcast platform Airtel Digital have launched Superhitz, a subscription video-on-demand TV channel.
The channel will focus largely on films produced by UTVMP topped up with some third party film acquired by UTV's broadcast network.
Bharti Airtel will charge its DTH subscribers just INR31 ($0.55) per month to add the channel to their pay-TV packages.
"Bollywood and cricket are two prized obsessions among Indians. Bollywood movies on a digital platform is fast embracing the subscription based video on-demand (SVOD) mode. UTV has produced some of the best titles in the last decade," said Shashi Arora, CEO — DTH & Media, Bharti Airtel.
Titles covered by the deal include Dev D, Kaminey, Wake Up Sid, A Wednesday, Fashion, Jodhaa Akbar (pictured), Life in A Metro, Raaz, Murder, Ghulam, Zakhm and Dil Chahta Hai.