VieShow expands IMAX deal
By Patrick Frater
Sat, 28 July 2012, 00:19 AM (HKT)
Taiwanese exhibition chain VieShow Cinemas has signed a deal to install three further IMAX screens in its theatres.
The first will be opened in Tainan in 2014 with the other two in 2015 at locations yet to be decided.
The deal is in addition to VieShow's previous commitment to install seven IMAX giant screens, of which six are already in operation.
"Today's agreement is a direct result of IMAX's strong contribution to our box office results and the tremendous popularity of IMAX among our patrons, underscored most recently by our strong opening weekend for The Dark Knight Rises," said Jimmy Yuan, chairman of VieShow.
VieShow Cinemas is the current market leader in Taiwan's exhibition industry, with 11 locations island-wide, accounting for 35% of Taiwan's total box office market share.
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