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Xu joins one billion club

Xu joins one billion club

By Stephen Cremin and Patrick Frater

Thu, 03 January 2013, 12:53 PM (HKT)

Box Office News

Lost in Thailand 人再囧途之泰囧 (2012), the road movie comedy directed by actor XU Zheng 徐崢, has become the first Mainland film to cross RMB1 billion (US$160 million) at the domestic box office.

Chinese state news agency Xinhua reported that the film passed the milestone at the box office on Tuesday. It ended the year with RMB987 million on Monday night, ahead of James Cameron's 3-D re-issue of Titanic (1997), on RMB975 million.

Previous local record holders in China were Painted Skin: The Resurrection 畫皮Ⅱ (2012) (RMB727 million; $117 million), Let the Bullets Fly 讓子彈飛 (2010) (RMB674 million; $108 million) and Aftershock 唐山大地震 (2010) (RMB665 million; $107 million).

Lost sold 30 million tickets in 21 days for distributor Beijing Enlight Pictures Co Ltd 北京光線影業有限公司, who invested approximately 90% of the film's budget. By comparison, it took Avatar (2009) 36 days to reach RMB1 billion in ticket sales.

Avatar still holds the record as China's highest grossing film, with RMB1.39 billion (US$223 million) on release in 2010. However, the 2-D Lost has already overtaken the 3-D film by number of admissions.

Other than Avatar, only one other film has crossed RMB1 billion at the China box office, Michael Bay's Transformers: Dark of the Moon (2011), with RMB1.09 billion, a figure that Lost is expected to overtake this afternoon.

Xu is represented by CAA China (Creative Artists Agency (Beijing) 創新精英文化經紀(北京)有限公司), where he has been a client for seven years.

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